Technology - Part II - Radio
The first modern mass media was the radio. It was qualitatively different from newspapers, in that the user was a passive recipient- unlike a newspaper, which had to be be read, the radio was just there, a voice in one's ear, and perhaps the greatest vehicle for advertising ever invented.
With the advent of the internet, all of the previous mass media forms- print, radio, and television have been incorporated but the interface is still a bit clunky, but it is quickly getting better in all aspects. But it requires more user-interaction than those other forms of media. The user has to navigate, make selections, and pay attention, the passive experience of TV and Radio has been replaced by an addiction model. We crave our "Fix", be it Facebook, Twitter, email, and yes, even blogging.
Are the results worth it?