Tuesday, September 07, 2010

Postcards from the Fair #2

Not buying...

A lot of people go to the fair to buy stuff, or, more accurately, to be sold stuff. There is a definite seduction/surrender dynamic going on here, with the pitchman selling the experience of selling as much as the products.

Resistance is weakening...

And like an experienced street hustler, the pitchman's never ending patter insinuates its way into the mark's brain until resistance is futile.


This is a long-standing tradition, as old as history, and still thriving in spite of The Shopping Network and Amazon.

By Professor Batty


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