Memo:

RE: Subliminal Advertising in Internet Media

TO: P. Batty, Flippism is the Key

FROM: R.Murdoch, CEO, Fox News

Batty, old bean! Thanks for the prime position of our logo on yesterday's post! It's "viral" marketing like that which will ensure our complete media domination. Now that I own The Wall Street Journal, there will only be a handful of renegade "bloggers" that stand in the way of "The Truth" as I see it. Your check will arrive within three business days. Keep up the good work...

RM