My Back Pages - Iowana

Decker’s Iowana Ham and Bacon was popular in the early 20th century, its slogan was “The taste is so good!”, this sign was probably painted on this 1880s warehouse sometime in the 1920s. These warehouses were replaced by light rail and the Minnesota Twins’ Target Field ball park.

Decker’s was bought out by Armour in 1935, but its promotional items are still popular with collectors:

“But now… when that world is no more… the spirits rise up from the well of oblivion. People and pictures from a vanished world are reincarnated and assume a significance which was hidden at the time.” ~ Halldór Laxness, The Fish Can Sing